Joe Hoeffel was unusually frank last week in telling potential supporters of his campaign for governor that he really, really needed to raise some campaign cash – in a hurry. “My campaign has set a goal to raise $1,000,000 by December 31st,” Hoeffel wrote in an e-mail blast to the thousands of people on his contact list. Dec. 31 is the first mile marker for candidates to show how they are doing, money-wise, in what shapes up as next year’s free-for-all governor’s race, with Hoeffel, a Montgomery County commissioner, and four fellow Democrats on one side and three Republican candidates on the other side. When the year-end financial figures become public Feb. 1, they will be used by donors and politicians alike to assess the electoral viability of the contenders who want to succeed Gov. Rendell. A candidate might not need to be first, or even second, in the money race at this point. But he cannot be left too far behind.
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