Matt Cartwright plays economic populist in his latest television ad. In a pair of quirky, 30-second spots, the Lackawanna County attorney running for Congress against Rep. Tim Holden pokes fun at tax breaks for corporations.

“If corporations can claim this as a business expense, don’t you think that working families ought to get the same tax break for their child care?” he asks in the above ad, titled “Jet.”

Likewise, if businesses can write off limousines, restaurant bills and office furniture, Cartwright asks why a woman who retrofit a home for her elderly mother can’t get the same.

“I’m Matt Cartwright. Send me to Congress, and I’ll work for you.”

Although he is challenging an 18-year incumbent, redistricting has afforded Cartwright the luxury of being able to define himself and save negative ads against Holden for later. About 80 percent of the district is new to the incumbent.

The spots will air in a similar rotation as Cartwright’s first ad, though more frequently a campaign source said. The first ad ran on broadcast and cable in Scranton/Wilkes-Barre, and WFMZ in Easton. All three were produced by David Brown, of David Brown and Associates.

Here’s the second ad, “Limo”: