Governor Corbett’s campaign is making its first advertising push of the 2014 campaign: a web video that emphasizes job creation.
It harkens back to the tone and message of his 2010 campaign.
“There are thousands of Pennsylvanians who are doing something many of them haven’t done in a long time. They’re getting ready for work,” says a narrator over upbeat music and b roll of people going through their morning routines.
“That’s because since Tom Corbett became Governor, Pennsylvania has created a remarkable 116,000 new private sector jobs.”
The number comes from the Bureau of Labor Statistics, and was confirmed in an analysis by the Business Journals.
The spot was produced by Pittsburgh-based Brabender Cox, Corbett’s longtime ad agency. The campaign is being advertised via social media sites and google ads
Pennsylvania accounts for 2.4% of the nearly 5 million jobs created nationally since he took office in January 2011.
The problem for Corbett? Pennsylvania’s rate of growth, 1.01%, lags the national average of 2.03%.
Pennsylvania’s job growth has been a big point of contention so far this year. Democrats have loudly criticized Corbett because the state’s rate of job creation has fallen behind the rest of the nation. The state was ranked 41st in May.
Pa. Democratic party spokesman Marc Eisenstein reiterated his critique of Corbett’s record.
“Tom Corbett’s new campaign ad cannot possibly hide his disastrous economic record,” he said. “Since he became Governor, Pennsylvania has dropped from 7th in the nation in job creation to 46th, the rest of the nation is creating jobs faster than the Commonwealth, and Corbett has caused 18,000 teachers to lose their jobs.”
Pa. ranks 46th in a less commonly used measure of job growth.
Corbett’s supporters note that Pennsylvania’s demographics make it less competitive in the rate of growth category and argue the state has taken a ‘slow and steady wins the race’ approach under governors of both parties.
Democratic rivals are lining up to challenge Corbett in 2014, and the Governor’s inability to force the legislature to pass any of his top three policy priorities before the summer recess means his campaign must kick into gear earlier and harder.
The Pa. unemployment rate fell from 7.6% to 7.5% last month, the first time it went below the national rate since July 2012. However, the state lost net 9,200 jobs.