DCCC Launches Google Ads and Websites Against Fitzpatrick and Meehan
The Democratic Congressional Campaign Committee (DCCC) is launching microsites against Congressmen Brian Fitzpatrick (R-Bucks) and Pat Meehan (R-Delaware) on town hall meetings, and launching a Google search ad campaign directing to the sites.
The ads are part of a national campaign targeting Republicans in 18 states.
“This digital ad campaign exposes Representatives Meehan and Fitzpatrick while they’re home on recess and empowers people to hold their representatives accountable,” DCCC spokesman Evan Lukaske said in a release.
The websites have a counter that counts up the time since the Congressmen’s last town hall meeting, links to articles about the people calling for town halls, and the Congressmen’s local office asking people to call and demand an in-person town hall. The websites are fitzpatricktownhallwatch.com and meehantownhallwatch.com.
These sorts of websites are used as a way to drop some opposition research in an entertaining way to supporters and engage with them.
The websites are being pushed through paid Google search ads, which display the ads when certain terms are put into Google. The ads will display when users search the Congressman, town halls, health care, the district, or a wide variety of terms related to them.
The push for town halls and tying it to the health care debate continues the DCCC’s messaging for most of the year and will likely be a part of its strategy for 2018.
“If House Republicans are heartless enough to take away healthcare from their constituents but too scared to face them at public town halls, they don’t deserve to be in Congress,” Lukaske said.
The National Republican Congressional Committee responded by pointing to the four special elections that Republicans won in 2017, and pointed to Fitzpatrick and Meehan’s community outreach.
“This is the type of baseless political stunt that lost national Democrats four high profile special elections in 2017. Congressmen Fitzpatrick and Meehan have held dozens of community events and listening sessions – and voters won’t be fooled by desperate attacks from a broken and divided Democratic Party,” NRCC spokesman Chris Martin told PoliticsPA.