DCCC Yanks Air Support to Boockvar
Kathy Boockvar will have a lot less help in her challenge to Rep. Mike Fitzpatrick (R-Bucks). The Democratic Congressional Campaign Committee has cancelled almost $600K in television ads that would have boosted her in the second-to-last week of the campaign.
The DCCC had reserved $585,000 to boost Boockvar in the 8th district, Dems’ top pickup opportunity in Pa., from Oct. 23 to 30. But according to media buying sources (one Democrat, one Republican), that’s been cancelled. The committee made identical moves in neighboring New Jersey’s 3rd district.
Update: the GOP source – confirmed by Aaron Blake of the Washington Post – says that the National Republican Congressional Committee also pulled its corresponding ad buy of about $400,000.
“Since the DCCC is abandoning Kathy Boockvar, we’re moving our resources for that week elsewhere,” said the NRCC source.
DCCC spokesman Jesse Ferguson said the committee was confident in Boockvar.
“With President Obama running strong in the Philadelphia suburbs and the NRCC following Mitt Romney and cutting out, we are confident that our strong Democratic challengers in the area will be able to capitalize on their opponents’ toxic records,” he said.
In the final stretches of a campaign, committees on both sides must decide where their money will go the furthest (see this article in Roll Call). Philly is the fourth most expensive market in the nation, meaning challengers like Boockvar have a hard case to make for national resources.
“Tough decisions have to be made this time of year. It looks like they’ve made theirs,” said the GOP source.
To date, the DCCC hasn’t spent a dime in the expensive Philadelphia media market, which includes the districts of Reps. Jim Gerlach and Pat Meehan, supposedly also top targets for the Dems.
The committee still has $722,000 scheduled for PA-8 in the final week of the campaign… for now.