Eugene DePasquale, the Democrat running for Auditor General, has unveiled his general election ad. The quirky spot highlights his good government acumen – and the difficulty of messaging in a race that most voters don’t care about.
“I wanna be an Auditor General who reforms state government, cuts wasteful spending, and protects Pennsylvanians from powerful special interests,” DePasquale says to a classroom full of kids after being introduced at career day by his son.
After his spiel, personifying many Pa. voters, another student raises her hand to ask, “Can we listen to the firefighter now?”
The spot will air in several Pa. broadcast markets starting Thursday in Pittsburgh (with nothing on the books yet for the expensive Philadelphia market). Look for it on the morning and evening news circuit.
It was produced by DePasquale’s longtime ad man Bud Jackson. It’s reminiscent of the York County State Rep.’s other playful ads, including a classic of the genre posted below.
He faces state Rep. John Maher (R-Allegheny) in what has been a low-profile and entirely positive statewide campaign. In a race like this, when neither candidate has tons of cash, each must choose one message to try and get out to voters.
DePasquale has emphasized his record of transparent governing, where he’s been recognized by many statewide observers as a leader.
Maher has his own good government credentials, and has repeatedly noted that he’s an auditor by trade (he’s a certified public accountant and co-founded a firm that performs government audits).
In so keeping, a Maher campaign spokesman declined to comment on the ad except to say, “John Maher is the only Auditor running for Auditor General.”
His campaign has plans to be on the air soon, for the final week of the campaign.
In other auditing news, outgoing Auditor Jack Wagner endorsed fellow Democrat DePasquale.
Wagner, who both candidates have praised as a talented AG, is not an auditor.
Victoria Cram contributed to this report.
Here’s that 2006 ad: