Grading the Governor Candidates: Social Media
The people running for Governor aren’t on TV. They don’t have yard signs. But they are working – and in some cases spending – to spread their messages online.
Who has the most likes? The most followers? And who has the best content? We took a look at the social media efforts by 2014 candidates.
Grades reflect the size and depth of a candidate’s following as well as the quality of their social media output.
All of the numbers are current as of Sunday evening, October 27. If candidates have more than one account (e.g. separate accounts for official and campaign), we judged the campaign account.
The Congresswoman has the biggest following of all the candidates, including the incumbent. Her good facebook feed bolstered by paid advertising and professional graphic design work. Schwartz along with Tom Wolf are in a different league, given that they have real money behind their online efforts.
So far in the race, Wolf is the king of memes. The staff of the former Pa. Revenue Secretary regularly puts out quality graphic design. His campaign has a full-time presence on social media and the second-largest following in the race.
He has a decent footprint and it’s improved in the past few weeks, but his accounts haven’t quite heated up for 2014 yet. His following is mostly 2010 rollover. If you were to judge by social media, the Governor is just starting to get ready for re-election.
Hanger has quality interactions with his followers, who are very engaged. The former Department of Environmental Protection Secretary has a smaller following relative to candidates who can spend money, but he makes a solid showing for the cost-free effort.
She’s been in the race awhile but is relatively new to social media. She was the last major candidate to start up accounts. That said, her feed is good. She keeps it fresh with her statewide travels.
The Allentown Mayor has a better Facebook presence than some of his rivals, but his Twitter account stinks. Among all candidates, no one has a bigger disparity between the two.
The State Treasurer has a lively feed, but his following is seriously lacking. Granted, he only officially joined the race a month ago. But as a statewide official, McCord should have a leg up when it comes to attracting likes and follows. It doesn’t show.
She’s a Lebanon County Commissioner, so her small following matches her low profile. But she does get around the state a lot and keeps up the pages decently.
The pastor from Cumberland County is not a major candidate, so it’s little surprise he’s not generating much interest. His accounts are not updated frequently.