Montco GOP Launches Last-Minute $300K Ad Buy
It’s Friday afternoon, and the sales departments of television stations serving Montgomery County have closed for the weekend. Since stations require a 24 hour turnaround for new television ad buys, it means the lineup of campaign commercials is basically set for the remainder of the race.
A source close to Republican Commissioner candidates Bruce Castor and Jenny Brown says the campaign made a surprise purchase of about $300,000 in air time for the duration of the campaign. Ads will begin in earnest on broadcast on Saturday. The source says the $300K figure is in addition to the roughly $100,000 the campaign put on the air on Tuesday.
The campaign will air some of its previous commercials, but the bulk of the buy is said to be dedicated to a new, 15 second spot that criticizes Democratic candidates Josh Shapiro and Leslie Richards.
PoliticsPA is currently seeking a copy of the new ad.
When the Commissioners race began this year, the recurring theme was that the Democratic team had a significant fundraising edge over the GOP. In recent days, Republicans have become increasingly bullish about their own cash situation.
The Republicans’ campaign was on the air first, but Democrats had a steadier presence on television through much of October.