Some of the best ads are the negative ones that don’t feel negative.

Daylin Leach’s campaign followed that strategy in its first web ad today. The spot, which doesn’t even feature the candidate but rather his daughter Brennan, makes the case that her father is the candidate of the future.

In anticipation of today’s Margolies fundraiser starring her in-law President Bill Clinton, the spot begins by actually highlighting Margolies past as the 218th vote for Clinton’s 1993 budget. The whole point of the video, though, is to point out that was the past.

“He seems like a great guy,” Leach’s daughter says after video of the 42nd President praising Congress for passing his budget plays. “But everything he’s talking about happened in the past, way before I was born.”

“My dad, Daylin Leach, is running for Congress to fight for the future.”

She goes on to talk about her father’s current work and goals, including keeping Wall Street accountable, gun control, and expanding Social Security (a subtle jab at Margolies’ past with that issue).

“So while some cling to the past, we just can’t go backwards,” then Brennan concludes “As a great man once said..”

and plays a clip of President Clinton’s famous credo “Don’t stop thinking about tomorrow.”