This year’s Reed Awards honored multiple Pennsylvania firms and campaigns for their work during the 2016 election. The Reed Awards are awarded every year for the best political campaigning in different categories.
State Auditor General Eugene DePasquale’s re-election campaign was recognized for the “Best Ad for Democratic Statewide Candidate.” The ad was scripted by Bud Jackson and his firm Jackson Media Group.
“It’s easy to make a good ad when you have a client doing great things in public office,” said Jackson.
The full list is available here. The Pennsylvania winners are below with the winning piece if it was available:
Best Ad For Democratic Statewide Candidate
Calls by Jackson Group Media
Best Web Video For Independent Expenditure
Save the Day by BrabenderCox
Best Web Video For Public Affairs Campaign Or Issue Advocacy
Jack Abramoff by Cold Spark Media
Best Web Video For Statewide Candidate
Life Story by BrabenderCox
Best Ad For Republican State Legislative Candidate
Corruption by BrabenderCox
Most Effective Comparative Television Advertisement
Facade by BrabenderCox
Best Mail Piece For Independent Expenditure Campaign – Congressional (Republican)
Subway by Cold Spark Media
Best Mail Piece For Independent Expenditure Campaign – Statewide
Katie McGinty is a Job Killer by Red Maverick Media
Best Mail Piece For Public Affairs/Issue Advocacy Campaign – Statewide/Local
Insert Your Money Here by Red Maverick Media
Best Fundraising Mail Piece for Statewide Campaign
Toomey Homestretch by HSP Direct
Best Lit Piece
What a Difference a Year Makes by Red Maverick Media
Best Logo & Branding for State Legislative Campaign
Dan Laughlin for State Senate by Cold Spark Media
Best Online Advertising Campaign
Toomey for Senate – Content Marketing by Cold Spark Media & Bask Digital
Best Use of Online Targeting for Statewide Campaign
Toomey for Senate – Swing Voter Content Marketing by Cold Spark Media & Bask Digital
Best Use of Social Media for Statewide Campaign
Toomey for Senate – Content Marketing by Cold Spark Media & Bask Digital
Best Presidential Website by Outside Group/Issue Organization (including primary)
Real World Hillary by BrabenderCox
Corporate Grassroots Organization of the Year
Big Marijuana by Bronstein & Weaver, Inc.
Best Ad For Independent Expenditure Campaign – Statewide
McGinty Iran by Jamestown Associates
Update: Best Mail Piece for Special Election Campaign
Scrap Book by Ignite Strategies
4 Responses
These awards recognize effectiveness. Fetterman took 3rd out of 3. Don’t think that merits anything besides the lib coveted “Participation Trophy”
GOP ads could get the Pinnocchio Award.
Fetterman’s commercials should have won
No Rob Brooks? He’s a legend in consulting. All his candidates do is win.