Because Katie McGinty is campaigning against seven other Democrats in the upcoming gubernatorial primary, it is in her best interest to try and stand out from the rest of the pact.

With that advice in mind, McGinty has announced that she plans to air a television ad today, on both CNN and MSNBC, during President Barack Obama’s State of the Union address. McGinty is the first of the Democratic challengers to air an advertisement for their respective campaign.

The ad, called “Hard Work,” is about McGinty growing up in a large hard-working family.

“My campaign is about improving the lives of hard-working Pennsylvania families. I’m the ninth of ten children. My dad was a police officer and my mom worked nights as a restaurant hostess. Lots of mouths to feed. But when I was growing up, families could get ahead. But for too many families today, that’s not true even with both parents working—and that’s not right,” said McGinty.

“It’s simple—if you work hard and play by the rules, you should be able to provide for yourself and raise a family in Pennsylvania.”

The ad shows her speaking directly to the camera. Below is the script of the ad:

I grew up in a household where hard work was the order of the day. My dad was a policeman and my mom worked nights in a restaurant. And all ten of us kids understood the value of hard work. We had a good middle class life.

My concern today is that hard working men and women are not able to offer that same promise for their children. That’s why we need good jobs, with good pay, that provide a bright opportunity and future for Pennsylvanians.

McGinty, a former DEP Secretary, is currently lagging behind several of the other Democratic candidates in regards to campaign spending money. She has raised $2.4 million, which trails Allyson Schwartz who has claimed to have raised $6.5 million for her campaign, and she is also trumped by Rob McCord’s $6 million he had on hand before 2014 and Tom Wolf’s sizeable personal donation to his campaign of $10 million.

Regardless of her monetary limits, McGinty is striking first with a televised ad — a maneuver that will hopefully give her name recognition going forward.

And to her credit, McGinty is currently doing well in the polls. A November Harper Poll had McGinty in second place with 15% of the vote, falling behind congresswoman Allyson Schwartz who received 22%.

The winner of the Democratic primary will face incumbent mayor, Tom Corbett, in the upcoming gubernatorial election in November.

Also vying for the Democratic nomination is Rep. Schwartz, State Treasurer Rob McCord, fellow former DEP Secretary John Hanger, Allentown Mayor Ed Pawlowski, former Secretary of the Department of Revenue Tom Wolf, minister Max Myers and Lebanon County Commissioner Jo Ellen Litz.

 Brittany Foster contributed to this report.