PA-Gov: Wolf Kicks Off Major Media Buy (Watch Video)
The Former Revenue Secretary and gubernatorial candidate Tom Wolf made his first television advertisement appearance today.
The ad, called “Meet Tom,” was seen by many in Pennsylvania during the Today Show this morning.
“What can we say? Our dad is a little different,” Wolf’s daughters say. “A lot different.”
“I’m Tom Wolf and I’ll be a different kind of governor,” he responds.
It features Wolf talking about growing up in Central Pennsylvania. His wife and two daughters jump in to talk about his work in the Peace Corps, going to MIT, building his family business, working as the state’s Revenue Secretary and how he refused a state car.
It features a scene of Wolf driving down a street, waving in his old Jeep.
The sixty-second spot is an upbeat ad that will get to voters before they’ve reached political commercial fatigue later this campaign season.
According to a source with knowledge of the buy, it’s costing Wolf’s campaign $370,000 this week in every broadcast television market in the state and on cable.
Television will likely be a major tool in the Wolf campaign. He doesn’t have the name recognition of some of the other candidates, but he has an unparalleled bank account. His campaign raised $13.27 million last year and likely will not be outspent in the primary season.
In the Democratic primary, he faces Rep. Allyson Schwartz, State Treasurer Rob McCord, former DEP Secretaries Katie McGinty and John Hanger, Allentown Mayor Ed Pawlowski, minister Max Myers and Lebanon County Commissioner Jo Ellen Litz.