Matt Cartwright, the Lackawanna County attorney challenging Rep. Tim Holden in the 17th congressional district primary, will air his first television ads Wednesday. The initial buy – 30 and 60 second, positive bio spots – will run $70K.
“Right now, the little guy doesn’t get a break or even have a voice in Congress,” Cartwright says in the ad showing scenes of him and his family, and him talking to voters. “Banks write banking laws, insurance and drug companies write healthcare laws, and energy companies write environmental laws. It’s time to elect Democrats who aren’t afraid to stand up for Democratic values and working families.”
The new 17th district is advertiser-friendly. Most primary voters live in the Scranton/Wilkes-Barre market. Only 15 or 20 percent of primary voters reside elsewhere, and all of those are covered in the Easton cable market.
Cartwright will be on broadcast and cable in Scranton/Wilkes-Barre, and WFMZ in Easton. He’s also airing radio ads across the district. The ad was produced by David Brown, of David Brown and Associates.
Several candidates have launched ad buys this week, including Reps. Jason Altmire and Mark Critz, because broadcasters must offer candidates special campaign rates during the 45 day period leading up to an election.
Cartwright must quickly introduce himself to voters before Holden (D-Schuylkill), who started the year with $337,000 on hand, beats him to it.
Update: Here is Cartwright’s radio ad (the audio from the ad above), and below is the 30 second spot he cut.