CVA Targets Casey with Direct Mail Campaign
CVA has made the confirmation of Gorsuch a priority in its voter outreach so far this year. This is its third wave of direct mail pushing for Gorsuch’s confirmation.
“Pennsylvanians deserve to see this vacancy filled as soon as possible and CVA activists will continue urging Casey to do the right thing until the moment Gorsuch is confirmed to the bench,” CVA Executive Director Mark Lucas said in a statement.
CVA is targeting Pennsylvanians it believes will be most likely to act in response to the mail piece.
Direct mail can be used to target specific voters who the organization believes will respond to the mail piece, but campaigns can also use these as a way to gain earned media, much like digital ad campaigns.
The Casey campaign declined to comment for this story.