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DCCC Emphasizes PA-08 in Initial Round of Ad Reservations

The Democratic Congressional Campaign Committee (DCCC) announced its first round of ad reservations for the 2024 cycle on Tuesday and it is prioritizing PA-08.

The DCCC has allocated $1.976 million in its initial round for the Wilkes-Barre/Scranton market which makes up the 8th Congressional District. That is the highest amount of any of the 15 markets that the group has identified.

Rep. Matt Cartwright (D-08) is looking to return to Washington for a seventh term and is being challenged by Republican Rob Bresnahan. Cartwright defeated Jim Bognet by a little more than 7,000 votes in 2022.

“The stakes for the House Majority couldn’t be higher. House Republicans are obsessed with pursuing a dangerous and extreme agenda to take away reproductive freedom, cut Social Security, and give more tax cuts to big corporations and the ultra wealthy at the expense of working families,” said Julie Merz, DCCC Executive Director. “Our focus on streaming and digital aligns with the new realities of how and where voters are consuming information. This approach ensures that we are equipped to effectively elevate the threat of GOP extremism and reach the voters who will decide the battle for the people’s House.”

The DCCC’s initial round totals $28 million and includes $16 million for broadcast television and $12 million in digital. The latter figure is twice the amount the DCCC initially reserved in the 2022 cycle. With Pennsylvania’s position as one of the most important presidential swing states in the nation, as well as a competitive U.S. Senate race, the committee is prioritizing securing inventory in crowded and expensive broadcast media markets and in states with competitive races at the top of the ticket.

The Philadelphia market has also been targeted for a much-lesser amount at $279,000 and is the only other Keystone State DMA in the initial round.

The DCCC has also reserved broadcast TV time in:

  • Phoenix, AZ: $1,606,000

  • Tucson, AZ: $1,208,000

  • Denver, CO: $1,550,000

  • Bangor, ME: $607,000

  • Portland-Auburn, ME: $1,029,000

  • Presque Isle, ME: $118,000

  • Detroit, MI: $1,458,000

  • Lansing, MI: $1,280,000

  • Greenville-NewBern-Washington, NC: $325,000

  • Raleigh-Durham, NC: $1,399,000

  • Omaha, NE: $1,068,000

  • Toledo, OH: $1,105,000

  • Cleveland-Akron, OH: $1,428,000

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