The Democratic Congressional Campaign Committee (DCCC) is launching Facebook ads against Reps. Ryan Costello (R-Chester), Pat Meehan (R-Delaware), Brian Fitzpatrick (R-Bucks), and Lloyd Smucker (R-Lancaster) on healthcare as part of a national ad buy.
“From voting to repeal the Affordable Care Act dozens of times, to their heartless repeal bill, it’s clear that kicking millions of Americans off their health insurance, increasing costs, slapping an age tax on older Americans and destroying protections for those with pre-existing conditions is the House Republican gameplan. Representatives Costello, Meehan, Fitzpatrick and Smucker own this disastrous plan, and this digital ad campaign will educate voters in our battlefield about the morally bankrupt age tax and remind people what is at stake in the midterms,” DCCC spokesman Evan Lukaske said in a statement.
The ad focuses on the what Democrats call the “age tax” that was part of the Republican healthcare plan.
The ads will be running this week in each of the districts. Short digital ad buys like this are often used to engage the base and gained earned media coverage.
The National Republican Congressional Committee responded to the ads, going on the offensive against the DCCC and the Affordable Care Act.
“Democrats are suffering from amnesia if they claim to have any credibility on healthcare. The Obamacare death spiral continues to increase costs and decrease accessibility – and voters see through their desperate attempts to shift blame elsewhere,” NRCC spokesman Chris Martin said in an email.