The Democratic Congressional Campaign Committee is running digital ads targeting Congressmen Ryan Costello (R-Chester) and Pat Meehan (R-Delaware) over the American Health Care Act (AHCA). The ads are part of a national ad campaign targeting 30 Republican members of Congress.
“This digital ad campaign will educate voters in targeted districts about this morally bankrupt repeal and will hold Representative Costello and Meehan accountable,” DCCC spokesman Evan Lukaske said in a statement.
The ads focus on what Democrats argue will be the results of the AHCA if it is enacted, specifically that 24 million people will lose their health insurance, and increased costs for Americans. The AHCA passed the House with 20 Republicans and all Democrats voting against it. Costello and Meehan were two of four Pennsylvania Republicans to vote against the bill.
“The NRCC applauds Congressmen Costello and Meehan for their independence and steadfast commitment to the people of their districts. Nancy Pelosi and her cabal of out-of-touch liberals would prefer to keep Obamacare in place, with millions of Americans suffering from skyrocketing premiums and fewer health care options,” National Republican Campaign Committee Chris Martin said in an email.
The ad campaign is targeting what the DCCC says are the “30 most vulnerable” Republicans in the country. The ads will run on Facebook and Instagram.
Ad campaigns like this are not often used to move the needle of support on an issue, but to generate earned media coverage and engage the base outside of the usual campaign schedule.