“EMILY’s List is focused on ensuring the working families of Pennsylvania know that there’s only one candidate in this race who represents their values — and that’s Susan Wild,” Emily’s List President Stephanie Schriock said.
The direct mail program will consist of five mail pieces that will hit mail boxes starting early in May 2nd and running through May 9th. The program will target female voters who have voted in at least one of the last four Democratic primaries or registered to vote after October 8th 2016. The mail will reach 65,124 voters across 56,438 homes in the district.
The program will give positive messaging on Wild including her “progressive policy positions,” while painting Morganelli as a conservative and supporting President Trump.
The TV advertising will begin during the final week of the primary and run through the May 15th primary on WFMZ and Philadelphia cable networks.
Women Vote is Emily’s Lists independent expenditure wing.