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GOP Poll: Shapiro 46.7, Heidelbaugh 43.2

A Republican pollster finds the race for Attorney General closer than the only public survey of the contest so far.

A Trafalgar Group poll of likely voters in Pennsylvania shows AG Josh Shapiro leading GOP challenger Heather Heidelbaugh by just over 3 points, 46.7%-to-43.2%, while 5.3% are undecided. 

That’s tighter than a Monmouth University poll of registered voters conducted in late August which found Shapiro with a 10 point lead, 51-to-41. 

According to analysts at FiveThirtyEight, Trafalgar Group favors Republicans by an average of 0.9% and has an overall C- grade. The Hill has previously reported that the group “weights its polls to account for “social desirability bias,” or the so-called shy Trump voters who are embarrassed to tell pollsters that they support the president.” 

The poll was commissioned by the American Industry Project, a 501(c)(4) that doesn’t have a large online footprint. Its contact number matches a DC-area consulting firm called Huckaby Davis Lisker Inc. that has worked for a wide range of GOP candidates and causes. AIP played in the Republican primary for South Carolina governor in 2019, the Charleston Post & Courier reported

As with any internal polling, its results should be taken with a grain of salt. 501(c)(4) groups aren’t allowed to coordinate with candidates, but they can commission polling. Releasing a poll to the public, particularly one that details successful messaging, is one legal way that 501(c)(4) help or advise favored candidates. 

The Trafalgar Group poll tested variations on “defund the police” messaging. Its memo argues: “The defund the police question is a point of clear separation between the candidates. Undecided voters align with the Heidelbaugh supporter’s answer by a 2/1 margin. Those who gave an ‘opposed to defunding police’ answer represent 97.1% of Heidelbaugh’s results, while those who gave a ‘support defunding police’ answer make up 63.6% of Shaprio’s results.”

Shapiro has rejected calls to defund the police. 

Heidelbaugh’s campaign embraced the results. 

“These latest poll numbers prove what we already knew—career politicians like Josh Shapiro are vulnerable,” said Campaign Manager Ashleigh Pisarcik. “Pennsylvanians deserve an Attorney General that practices law, not one that plays politics. Heather Heidelbaugh will win this seat in November, and restore law and order in Pennsylvania.”

The Shapiro campaign did not immediately respond for comment. 

The Cook Political Report has the race rated as Likely Democratic. 

This poll surveyed 1,023 likely voters, collected data between September 15-19, has a +/-2.98% margin of error. It did not include a presidential head-to-head. 

The full memo can be found here.

9 Responses

  1. Trafalgar Group has a C- rating with Five Thirty Eight and a R bias.

    Biden is ahead 9 points in the state and no one knows who the f*ck Heidelbaugh is.

    Josh has been making the rounds on CNN (and probably MSNBC) on the election precautions and the fight against Trump’s election suppression efforts.

    This race should be a Dem blowout win.

    1. “This race should be a blowout” Dave Diano’s famous last words in 2016. Like Biden said “shut up man” you are going to jinx Pa. again!

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