Democratic candidate Jared Solomon announced the release of his first two TV ads today.
Solomon is running against State Rep. Mark Cohen in the Democratic primary in the 202nd legislative district.
The first thirty-second spot is an upbeat biographical video titled “Standing Up”.
“He’s the change the Northeast needs,” the narrator begins. “He’s Jared Solomon.”
The commercial features several of the expected aspects of positive videos, including upbeat music, bright lights, and a description of the candidate’s biography.
“A true son of the Northeast, Jared went to law school, then became a Captain in the Army Reserve,” the ad states before transitioning into Solomon’s work for the local community.
The narrator also explains that Solomon will “clean up Harrisburg” and a local supporter proclaims him “the change we need”.
The second thirty-second ad, however, is quite different than the first. A negative spot aimed at incumbent State Rep. Mark Cohen, titled “Poster Boy”, this video has all the hallmarks of a negative ad. This includes stinging music, dark hand-held or distorted footage and accusatory newspaper headlines plastered on the screen.
“Politician Mark Cohen, the poster boy for everything wrong with Harrisburg,” the narrator states.
“When many Northeast families have been suffering, Mark Cohen has been ripping off taxpayers,” the ad concludes. “Election day, start over, by saying no to Mark Cohen.”
“These ads really capture the campaign themes of accountability and action,” said Sam Shoap of Jared Solomon’s campaign. “From day one, Jared has laid out a vision for strong leadership in the Northeast. These ads clearly illustrate the contrasts between the two candidates. While Jared Solomon is already making real improvements to our communities, Mark Cohen continues to line his own pockets with taxpayer dollars.”
According to the Solomon campaign, the first spot was made by Naveen Mallikarjuna of Philadelphia-based MK Media. The second commercial was produced by Neil Oxman of the Campaign Group, which is also based in Philadelphia.