Democrat Pam Iovino launched a series of digital ads ahead of the Democratic Party’s nominating convention on November 19th introducing herself in a two minute video with 15 and 30 second versions as well.
The video concentrates on Iovino’s roots in the Pittsburgh area, and her Naval service. Iovino served in the Navy for 23 years, eventually earning the rank of Captain. Iovino worked as a Congressional liaison during her service in the Navy, and in the Department of Veterans Affairs. At Veterans Affairs, Iovino was an Assistant Secretary.
The ad is being pushed on social media, with a “significant ad buy” behind it, according to a release from the campaign. With the latest tools offered by Facebook and Twitter, campaigns can target on a much more specific audience than through television and mail, making it a useful tool for a campaign looking to build support in a nominating process.
You can view the videos below.