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Just in Time for SOTU, New Obama Online Ad in Pa

By Michael Begg, Contributing Writer The Obama campaign has created a new digital ad: a 15 second clip that shows an upward trend in job growth since Obama took office in 2009. The data is taken from the latest U.S. Bureau of Labor Statistics report  titled “ The Employment Situation – 2011” and states that the U.S. has experienced 22 straight months of job growth and the creation of 3.1 million jobs. An Obama campaign official says that the digital buy is geographically focused in key states, including Pa. It is not limited to any specific type of site, but will include local and national news sites. What is unique about the ad is that it contains a new sharing tool. Obama supporters can have a postcard detailing Obama’s jobs record directly sent to their friends and family. The campaign official boasts that the tool, “allows you to select a message and enter in the name and address of someone you know. It then generates a physical postcard of the jobs chart to send to them. It is a new way of sharing content from the campaign with friends, continuing the innovative use of technology.” Finding new ways to utilize technology has become a staple of Obama’s campaigns. The use of social media in the 2008 primary and election campaign played a large part in its outcome. Obama has utilized Facebook, Twiter, Instagram, Tumblr, and now Google+ hangout to connect with voters. The result has been an increasing voter database for his campaigners to utilize. However, though Obama set the standard for online campaigning in 2008, Republicans have worked hard to catch up. Last week, the Republican National Committee released their own video which highlights a clip of NBC’s David Gregory ticking down a list of re-election concerns for the President. They additionally argued additionall that, “since President Obama’s $825 Billion Stimulus passed, the nation has lost 1.1 million jobs. (Bureau Of Labor Statistics, Accessed 1/6/12)”

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