If attention was the object, then the David McCormick campaign certainly hit the bullseye with its “Let’s Go Brandon” ad that aired during the Super Bowl.
The 30-second spot – which only ran in the Pittsburgh market – set its mark on highlighting the current problems plaguing the Biden administration, including inflation, rising crime rates and immigration. The kicker – a “Let’s Go Brandon” chant in the background throughout the ad.
The chant has become popular in some circles as an insult against President Joe Biden, after Kelli Stavast, a NBC reporter, interpreted a crowd chanting “F–k Joe Biden” as “Let’s Go Brandon” as she was interviewing winning NASCAR driver Brandon Brown on TV back in October at Talladega (Ala.) Motor Speedway.
Media outlets around the country and the globe have picked up the story, including the Daily Mail, Newsweek, Fox News and Politico.
In terms of guerrilla marketing, the ad has generated over 256,000 views on McCormick’s YouTube channel and 237,000 views on Forbes’ channel. The ad cost $70,000 to run locally on WPXI-TV, the NBC affiliate in Pittsburgh.