NRCC Targets Houlahan on Single Payer in Digital Ads
The ad continues a message the NRCC has been pushing against Democratic candidates and incumbents. The NRCC looked to divide Democrats in the district on single payer in July, ending with Houlahan leaving open a stance on either side of the issue.
“Chrissy Houlahan refuses to disavow a single-payer health care system that would cost taxpayers $32 trillion. She may have set a new record for embracing the far-left agenda of Nancy Pelosi and the Washington establishment,” NRCC spokesman Chris Martin said in an email.
The NRCC got the $32 trillion number from a study by the Urban Institute that analyzed Senator Bernie Sanders’ single payer proposal.
The ad calls the single payer system “European style” and then shows clips of Charlie Gard, the infant in England whose parents fought a legal battle to try to allow experimental treatments to be tried to cure his rare disease.
Ads like these are used primarily to fire up the base and to try to push a wedge between Democrats on the issue.
The ad is part of a two-week buy of six-figures nationally. The ads are running on social media, including Facebook’s new canvas ads, that are focused towards mobile users. According to Facebook, canvas ads are “mobile-optimized and [are] designed to capture complete attention of your audience.”
You can watch the ad below.
PoliticsPA has reached out the Houlahan’s campaign or comment.
Update: Houlahan’s campaign responded to the ads, calling out Costello’s support of repealing the Affordable Care Act.
“This is another ridiculous attempt to hide the fact that Rep. Costello irresponsibility voted for Trumpcare in committee – a bill that would increase premiums, gut protections for pre-existing conditions and impose economic hardships on Pennsylvania families – without even waiting for a CBO score on its impact. Unlike like Rep. Costello and many of the politicians currently in Washington, Chrissy has real world experience and has actually provided healthcare for hundreds of employees. She understands that access to healthcare is a fundamental human right and our goal should be to expand access and bring costs down,” Houlahan campaign manager Rahul Kale said in an email.