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NRCC Targets Two PA Congressional District Races With $3M Ad Buy

The National Republican Congressional Committee announced its first wave of ad reservations for the 2024 election cycle and Philadelphia and Wilkes-Barre-Scranton-Hazleton are in its sights.

As part of its $45.7 million buy in television and digital advertising, the NRCC is allocating $1.4M to the Philadelphia Designated Market Area (DMA) and an additional $1.6M to the Wilkes-Barre-Scranton-Hazleton DMA, as part of its targeted offensive opportunities in PA-07 and PA-08.

“The NRCC committed from Day One to not just hold our majority, but go on offense to grow our majority – today we are putting our money where our mouth is,” said NRCC Chairman Richard Hudson. “This initial investment gives our candidates firepower to remind voters of the Biden border, crime, and inflation crises wreaking havoc on their daily lives. Extreme Democrats who enabled the chaos and malaise should polish up their resumes – they will be unemployed soon.”

Thirteen of 22 districts in the reservation are held by Democrats, including both Keystone State seats by Rep. Susan Wild (D-07) and Rep. Matt Cartwright (D-08). Five of those districts were won by former President Donald Trump in 2020 and are considered “must-win seats” for Republicans, according to a memo from NRCC Independent Expenditure Director Tom Erickson.

Wild is looking for her fourth term in Washington and is being challenged by Republican state Rep. Ryan Mackenzie, while Cartwright, in search of his seventh term, faces Rob Bresnahan.

The Philadelphia DMA is the fourth-largest in the country, according to data from Nielsen, while Wilkes-Barre-Scranton-Hazleton comes in at No. 58. Other Pennsylvania DMAs in the top 200 include Pittsburgh (28), Harrisburg-Lancaster-Lebanon-York (44), Johnstown-Altoona-State College (112), and Erie (153).

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