In the quest to retain his seat in Pennsylvania’s 9th District, Rep. Bill Shuster (R-Blair) has debuted his campaign’s first television ad that’s set to hit the airwaves today.
“Too many politicians in Washington love to talk,” a deep voice says over slightly ominous music, “but Bill Shuster…,” the voice continues, as the music suddenly brightens.
With that, it becomes clear that the overall theme of the ad is that Shuster is a Congressman who listens to his constituents.
“He heard his neighbors were losing their healthcare,” the voice continues. “That’s why he voted against Obamacare 42 times. He heard from parents, worried about their children’s future. So he fought to cut $10 trillion in wasteful spending.”
In the ad, Shuster’s campaign maintains that he’s a proven conservative, something opponent and former Coast Guard Captain Art Halvorson has called him out on repeatedly.
The spot will go up on broadcast in the Altoona and Johnstown market along with a considerable cable buy throughout the 9th District. The combined buy for broadcast and cable will cost his campaign $400,000 for the month.
Going hand-in-hand with the broadcast and cable buy, Shuster’s campaign has also put the ad up online on pre-roll. This means the ad will appear at the beginning of online videos. Shuster’s campaign manager Sean Joyce calls this, “arguably one of the most effective forms of online advertising.”
The ad will air on several national-level sites that target primary voters registered as Republicans.
“This is just another way our campaign is looking to saturate the market to ensure younger Republican voters who may not be as tuned into cable are still able to view the content and see Congressman Shuster’s message of proven conservative leadership,” Joyce told PoliticsPA.
So far, Shuster has only posted video ads on the web. The most recent was posted at the end of February, following Shuster around on his bus tour of the 9th District. Earlier this year, he released an ad blaming Obama for the shutdown of a power plant in Greene County.
Shuster also recently engaged in a radio ad war with Halvorson, who’s running for the 9th District seat under the Tea Party. Republican Travis Schooley is also a potential candidate, though when he conducted his own amateur poll in the district, Shuster had him beat and he hadn’t named Halvorson in the polling.
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5 Responses
Congressman Shuster may have done some great things for his people but he is in danger of becoming a career politician if he continues. It’s time for someone else to take this district.
@KingofSpades: I can name three things Shuster has achieved:
1. Pork
2. Pork
3. Pork
Proven conservative leadership is a 2013 ACU 64%score and a 33% freedomworks score for 2014. Shuster is a fake conservative who hit the lottery by being Bud Shuster’s son. The 9 district needs to send him back to the used car dealers lot.
After attending Congressman Shuster`s breakfast and being pushed on the shoulder then told to leave because I didn’t sign his petition, I can’t believe this whole “Listen to Voters” nonsense. After all, I wasn’t allowed to ask him questions. Why? Because I had serious questions? Congressman Shuster, I’m really going to enjoy your concession call.
Yeah, he’s great with his constituents… but he had Sean Joyce throw people out of a Republican breakfast who wouldn’t sign his petitions.
And if he’s really been fighting against more spending and debt, why did he vote to increase the debt limit THIRTEEN times?
Can you name 3 specific things that he’s accomplished in his 14 years in Congress? Anybody who takes the time to do some research on his record will find that Bill is very much a “talker” rather than a “doer”, contrary to what his ads say.