Pa. Consultants Honored by 2017 Reed Awards

DePasquale AdThis year’s Reed Awards honored multiple Pennsylvania firms and campaigns for their work during the 2016 election.  The Reed Awards are awarded every year for the best political campaigning in different categories.  

State Auditor General Eugene DePasquale’s re-election campaign was recognized for the “Best Ad for Democratic Statewide Candidate.” The ad was scripted by Bud Jackson and his firm Jackson Media Group.  

“It’s easy to make a good ad when you have a client doing great things in public office,” said Jackson.

The full list is available here.  The Pennsylvania winners are below with the winning piece if it was available:

Best Ad For Democratic Statewide Candidate    

Calls by Jackson Group Media

Best Web Video For Independent Expenditure

Save the Day by BrabenderCox

Best Web Video For Public Affairs Campaign Or Issue Advocacy

Jack Abramoff by Cold Spark Media

Best Web Video For Statewide Candidate    

Life Story by BrabenderCox

Best Ad For Republican State Legislative Candidate    

Corruption by BrabenderCox

Most Effective Comparative Television Advertisement

Facade by BrabenderCox

Best Mail Piece For Independent Expenditure Campaign – Congressional (Republican)    

Subway by Cold Spark Media

CSM Best Mail Win

Best Mail Piece For Independent Expenditure Campaign – Statewide        

Katie McGinty is a Job Killer by Red Maverick Media

Job Killer Mailer

Best Mail Piece For Public Affairs/Issue Advocacy Campaign – Statewide/Local   

Insert Your Money Here by Red Maverick Media

Insert Money Here

Best Fundraising Mail Piece for Statewide Campaign         

Toomey Homestretch by HSP Direct

Best Lit Piece

What a Difference a Year Makes by Red Maverick Media

A year later

Best Logo & Branding for State Legislative Campaign         

Dan Laughlin for State Senate by Cold Spark Media

CSM best branding win, Laughlin

Best Online Advertising Campaign    

Toomey for Senate – Content Marketing by Cold Spark Media & Bask Digital

Best Use of Online Targeting for Statewide Campaign       

Toomey for Senate – Swing Voter Content Marketing by Cold Spark Media & Bask Digital

Best Use of Social Media for Statewide Campaign

Toomey for Senate – Content Marketing by Cold Spark Media & Bask Digital

Best Presidential Website by Outside Group/Issue Organization (including primary)    

Real World Hillary by BrabenderCox

Corporate Grassroots Organization of the Year    

Big Marijuana by Bronstein & Weaver, Inc.

Best Ad For Independent Expenditure Campaign – Statewide    

McGinty Iran by Jamestown Associates

Update: Best Mail Piece for Special Election Campaign
Scrap Book by Ignite Strategies

February 22nd, 2017 | Posted in Features, Front Page Stories, Harrisburg, Top Stories | 4 Comments

4 thoughts on “Pa. Consultants Honored by 2017 Reed Awards”

  1. Larry says:

    These awards recognize effectiveness. Fetterman took 3rd out of 3. Don’t think that merits anything besides the lib coveted “Participation Trophy”

  2. gulag Pittsburgh says:

    GOP ads could get the Pinnocchio Award.

  3. Guy says:

    Fetterman’s commercials should have won

  4. Say What says:

    No Rob Brooks? He’s a legend in consulting. All his candidates do is win.

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