Rob McCord’s campaign is launching its first television ads this month looking to end the near monopoly Tom Wolf has held over the airwaves.
The sixty second ads are set to start appearing on Friday and run through to the end of the month.
McCord hinted at the ad buy at an Easton campaign stop. “A week from now, watch a lot of TV,” he said.
Smart Media Group tweeted that the total amount of money spent on the commercials is $208,000.
This is a fairly small buy for a 60 second ad, for comparison Tom Corbett is spending about $280,000 on ads that will air from March 21st to 27th.
So far, McCord and Schwartz have shied away from TV while McGinty and especially Wolf chose instead to produce as many spots as possible.
Update: McCord’s new ads are included above.
The first ad focuses on McCord’s biography, noting that he was raised by a single mom who was a teacher. McCord then declares education to be his topic policy priority.
“The first job of the next Governor is to reverse Tom Corbett’s destructive education cuts,” McCord says. “Tax cuts for folks at the top are not the key to economic success, education is.”
The second spot also spotlights McCord’s early background and describes how he met his wife as a college freshman. The focus of the commercial is McCord’s plan to use a tax on gas drilling to fund education.