The 2016 Senate contest has officially begun.
Today, incumbent Sen. Pat Toomey launched his first campaign commercial.
The thirty-second spot, titled “Safer”, focuses on the Senator’s work protecting kids from child predators working in schools.
“Last year, over 400 school employees were discovered as sex offenders,” the ad begins.
The majority of the commercial, though, consists of testimony from trauma therapist and abuse survivor Kristen Pfautz Woolley.
“I am proud to work with Senator Pat Toomey to help change our laws and to make this world safer for our children,” Woolley states.
Toomey is running against 2010 opponent and former Congressman Joe Sestak as well as Allentown Mayor Ed Pawlowski. The contested Democratic primary allows the incumbent to focus on issues such as this, while his two competitors angle for their party’s nomination.
Update: The Sestak campaign has already responded with a video of their own.