Therefore, as Jonathan Tamari of the Inquirer reports, Sen. Toomey’s campaign is moving on to their pre-primary TV strategy.
Yesterday, Toomey released two new TV ads that represent the delicate balance he is trying to maintain this year.
After a career as a conservative Congressman, Toomey has made significant efforts to portray himself as more centrist in his Senate career.
The thirty-second spot, titled “What’s Right”, focuses on this part of Toomey’s record. It begins with gun safety advocate Nancy Grogan praising the Senator’s work.
“Pat Toomey lead the fight to keep guns away from criminals,” a female narrator states. “The Daily News called it a ‘profile in political courage’”.
In what is perhaps an effort to counter any charges of being soft on crime from his right, Sen. Toomey has also been one of the most strident defenders of the police in the midst of the Black Lives Matter movement.
Another commercial, titled “Support”, features Trish McFarland, the wife of a Philadelphia police officer.
“When rioters destroyed American cities, Pat Toomey stood strong with police,” a male narrator says. “Toomey fought for better police equipment and benefits and denounced the riots when other wouldn’t.”
It is also probably not a coincidence that the stars of both of Toomey’s ads are women. Katie McGinty is the Democratic Party’s preferred nominee and the incumbent seems to be getting a heads start on a possible general election match-up.