Jim Kenney is on the airwaves.

Well actually, he’s already had two separate groups launch ads supporting him on TV but this is the first commercial to come from his own campaign.

Kenney shoots for the trifecta in the thirty-second spot, titled “Hard Choices”. (Sound familiar?)

First, provide some biographical background. Then highlight achievements and beliefs, ideally at the same time. Finally, close with a message.

“You know that early morning smell of burnt wood meant dad made it home again,” Kenney states over a photo of his firefighter father. “He never took the easy way out of protecting our city and neither do I.”

The ex-Councilman then transitions to his efforts for LGBT rights, ethics laws and marijuana legalization before, he says, they were popular.

He pledges to fight against “stop and frisk” policing and fight for universal pre-K as well as good paying jobs.

“As Mayor, I’ll do the hard things,” he concludes.

The latest polling shows Kenney ahead, although the latest polling was also commissioned by Kenney’s supporters.