Former GST Steel worker Joe Soptic has made another appearance, this time in a campaign ad called “Understands” that vilifies Mitt Romney and Bain Capital. The ad, which was paid for by the Super PAC Priorities USA Action, packs a heavy punch, with Soptic essentially blaming Romney for his wife’s untimely death.
“When Mitt Romney and Bain closed the plant, I lost my health care, and my family lost their health care. And a short time after that my wife became ill,” Soptic shares.
“I don’t know how long she was sick, and I think maybe she didn’t say anything because she knew that we couldn’t afford the insurance…Then one day she became ill and I took her up to the Jackson County Hospital and admitted her for pneumonia and that’s when they found the cancer and by then it was stage four…And she passed away in 22 days,” he says.
Soptic was first introduced to America in January, when he did an interview with the non-profit liberal organization Democracy Now. He made his second appearance in mid-May with the release of the ad called “Steel,” which told the same emotional story about how Bain Capital took over and eventually shutdown GST Steel.
“Steel” and “Understands” are just two in a series of five ads, which are part of a $20 million media project. According to Priorities USA Action, the ads are designed to “educate voters about Mitt Romney’s business record and their impact on middle class families.”
Though Soptic’s story is especially dramatic, the campaign is clearly trying to paint him as a representative of the masses of blue-collar workers disenfranchised by the business practices of Corporate America. Soptic said in this most recent ad that he doesn’t believe Mitt Romney understands the negative impact his actions have had and that, if he does, he isn’t concerned.
Ryan Williams, Romney Campaign Spokesman, views the ad as a desperate effort by the Obama camp to distract Americans from the President’s failings over the last four years.
“President Obama’s allies continue to use discredited and dishonest attacks in a contemptible effort to conceal the administration’s deplorable economic record. After 42 months of unemployment above 8 percent, it is clear that the President and his campaign do not have a rationale for reelection,” he said.
“He focused on health care instead of the economy, he hasn’t been able to pass a budget through Congress, he hasn’t been able to cut the deficit like he promised and he’s done little to change the way Washington works. Mitt Romney has a plan for a stronger middle class that will jumpstart the economy and bring back millions of jobs.”