The nation’s largest union of healthcare workers and service workers is hitting President Donald Trump over his response to COVID-19 in a new digital ad campaign.
SEIU launched the six-figure campaign in eight battleground states, including Pennsylvania, earlier this week, with an ad featuring several healthcare workers calling for increased protections as they battle this virus, while saying Trump “need to show leadership” on the matter.
“This experience has been like no other,” said Elizabeth F., a pharmacy technician, at the beginning of the 30 second ad.
The ad continues to feature other healthcare workers saying that they are in a “fight” for masks, gloves, and hand sanitizer, while clips of Trump are included with him questioning the amount of equipment needed to combat the virus and asking where the masks were going in the hospitals.
“President Trump needs to show leadership and make sure that all essential workers are protected,” Elizabeth F. says at the conclusion of the ad.
A release from SEIU says that the ad campaign will run in both Spanish and English and intends to reach 2.6 million infrequent voters of color in the eight battleground states it is running in.
“Over half of SEIU’s members are from Black, Latinx, or Asian American and Pacific Islander communities, which have been disproportionately impacted by the Covid-19 pandemic,” the release adds.
The Republican National Committee fired back saying that Trump’s leadership has kept Americans safe.
“President Trump’s unprecedented response to coronavirus is keeping Americans safe, and providing much needed relief to Pennsylvanians and small businesses,” said RNC Spokesperson Michael Joyce.
Trump’s approval rating on COVID-19 is under water in the Keystone State, according to two polls released last week. A Fox News poll showed that 44% of Pennsyvlanians said that they approve of Trump’s handling of the coronavirus, while 51% disapproved. A Public Policy Polling survey showed nearly identical numbers with 44% of Pennsylvanians that said they approve of Trump’s handling of the coronavirus, while 52% disapprove.
The Pennsylvania Republican Party did not immediately respond for comment.
This story was updated with a comment from the RNC.