By Keegan Gibson
The ad that ended the career of U.S. Senator Arlen Specter has won a national award from Campaigns & Elections magazine.
“The Switch” was one of three winners in the “Toughest TV Advertisement” category. Former Congressman Joe Sestak’s ad agency, the Campaign Group, also won the distinction of “Best Bare-Knuckled Street Fight Victory” for their client’s defeat of the 30-year Senate institution.
From the announcement:
On February 4, 2011, Campaigns & Elections magazine held the third annual Reed Award Dinner in Washington, DC. Political consultants and public affairs executives were recognized for their outstanding work and creativity in the 2010 mid-term elections.
“Winning a Reed Award is considered to be one of the most prestigious honors in the business of politics and Campaigns & Elections congratulates the finalists and winners,” said Publisher of Campaigns & Elections, Paul Plawin. “It is truly a remarkable achievement and we would like to thank the judges and the winners for their contributions to electoral politics and making the Reed Awards such a memorable experience.”
And here is the ad, The Switch.