Smith’s Daughter Stars in Closing Ad (Watch Video)
We met his mom, now meet Tom Smith’s daughter Allison. She stars in the GOP Senate hopeful’s closing ad
“Let me tell you about my dad. At 53, he and mom gave 4 adopted kids a loving home. He built a recreation facility used by local schools and churches. And he created hundreds of jobs so others can live the American dream,” she says.
“If he’s as good a Senator as he is a father and neighbor, Pennsylvania will be in great hands.”
It’s the first mention mention, in any Smith ad, that he and his wife adopted children.
He’s challenging freshman Democratic Sen. Bob Casey. Once a longshot, Smith’s overwhelming TV ad spending has helped make it a race.
From the lush foliage in the background it’s clear that they’ve had it in the hopper for a few months, and now’s the time to use it.
The aim is to humanize Smith and raise his positives.
It could also help close Smith’s gender gap. He trailed among women by 22 points in a Franklin and Marshall poll released Wednesday. That’s at the very high end among independent polls, but the fact remains that he has catching up to do.
Smith’s campaign wouldn’t comment when asked whether this was their closing ad, but it has all the hallmarks of one. It’s a deliberate effort to set the conversation for the home stretch. Plus, there are just 6 days left in the campaign and it takes a day to get an ad on TV (and time to create a new commercial).
Asked about the ad, Casey Campaign Manager Larry Smar didn’t mention Smith’s daughter – just his conservative stances on the issues.
“Tom Smith’s extreme Tea Party policies are very dangerous for Pennsylvania families,” he said. “Smith has been running attack ads against Bob Casey since last year in order to cover up his plans to slash taxes on millionaires like himself while increasing taxes on middle class families and end Medicare.”