Social Media Report Card: Lt. Gov. Candidates

PoliticsPA scores the Lieutenant Governor candidates on their website and social media presence. Grades are subjective represent a combination of quality and quantity measurements.

koplinski fbBrad Koplinski

Grade: A-

Facebook fans: 956

Twitter followers: 1,610

Koplinski is active on Twitter and relatively good at posting on Facebook. His website is neat and clean, but the picture roll can be irksome for viewers. His activity and engagement levels are good for a candidate with lower name ID.

Paterno FBJay Paterno

Grade: B+

Facebook fans: 1,282

Twitter followers: 57,200

His website and his Facbook aren’t bad (despite a strange picture of weeds as his cover shot), though his Twitter was more his personal account at one time than his campaign account. So, not all of his tweets are campaign-related.

stack fbMike Stack

Grade: B+

Facebook fans: 5,934

Twitter followers: 43

He did not create a new Facebook account for his Lt. Gov. campaign, but the one that he does use is the most populated and most followed of any candidate, by a wide margin. Unfortunately, he’s not much of a Twitter user (the last entry is from September of last year). He does have a great website, but that does not make up for his lacking presence on social media. Stack also wins “Most Flattering Profile Pic.”

critz fbMark Critz

Grade: B-

Facebook fans: 531

Twitter followers: 1,628

The highlight is his campaign website. He does not his Facebook much at all and his Twitter is really just sparse postings of pictures. That said, he has a lot of Twitter followers.


neuman fbBrandon Neuman

Grade: C

Facebook fans: 1,166

Twitter followers: 358

Neuman has a pretty bad website, but decent Facebook. His Twitter is active but hasn’t quite cultivated a strong following yet.

smith fbMark Smith

Grade: C-

Facebook fans: 392

Twitter followers: 160

The website isn’t too bad, but Smith is just the slightest bit more active on Facebook than Twitter. He hasn’t updated his Twitter since the end of February, except for one from March 14th. Basically, very low social media activity but good photos.

*Lt. Gov. Cawley does not use social media accounts for his campaign, instead works jointly with Governor Corbett.


4 Responses

  1. Hey Politics PA, thanks for the social media B+! But I don’t think I’ll make the Dean’s List. The NRA and the American Conservative Union gave me Fs.

  2. No I certainly realize Jay didn’t get 55,000 twitter followers because he is a lieutenant gov candidate but it does help with exposure that he has that many followers. I would venture to guess that close to half if not more are PA residents.

  3. You seem to have forgotten that Jay Paterno was a Penn St coach. Most of those twitter fans are probably sports fans from all over the country.

    Also, Mike Stack has more Facebook fans than all the others combined. That should count for something, right?

  4. Paterno’s facebook pic is of Mt Nittany in the background not of weeds. Any Penn Stater would know that. Gee 57,000 twitter followers and some poster on here said nobody knows Jay is running for Lt Gov. Sure beats Koplinski’s 956 facebook likes but Paterno is rated lower? Sounds like bias.

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