Socially Speaking: What Channels Do the Statewide Candidates Use?

Where can you find the statewide candidates on the Internet?

Of course, they all have websites with interactive links for online donations. But do they engage on traditional social media sites, i.e. Facebook or Twitter?

Roughly seven out of 10 Americans say they use any kind of social media site – a share that has remained stable over the past five years according to the Pew Research Center.

The most widely used sites – YouTube and Facebook at 81 and 69 percent, respectively. Instagram was a distant third (40%), followed by Pinterest, LinkedIn, Snapchat and Twitter.

There are generational differences, as a majority of 18-to-29 year olds say they use Instagram (71%) or Snapchat (65%). Facebook, on the other hand, has seen its growth level off over the last five years. 

It made us ask the question … what social media sites are the statewide candidates using to reach potential voters? So we went to each one of the candidates’ sites on four different social media platforms to see. 

The names at the top of the senate and governor’s charts come as little surprise. The sheer numbers for Mehmet Oz may. Josh Shapiro’s name recognition shows through with his followers and/or subscribers, as does that of John Fetterman

7 Responses

  1. If you are not on LinkedIn you don’t exist. Social Media is cheaper than buying TV ad time.

  2. Doug Mastriano has thousands on Facebook, Twitter, Instagram. Why was he excluded?

  3. Look for GOP candidates on the porn sites of internet. Oh, and on Russian propaganda sites.

  4. How many of Oz followers live in Pennsylvania?

    Oz doesn’t even live in Pennsylvania.

  5. Facebook and Youtube way to reach geezers. Twitter and instagram reach younger demo. Overall Facebook and YouTube the best right now. No doubt social media are starting to eclipse tv in political outreach.

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