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Welch Goes on TV (With Video)

http://youtu.be/i34-wlq4TB0

Steve Welch, the Chester County entrepreneur running for U.S. Senate, will go on TV today. The 30-second spot seeks to show off his endorsement by the PA Republican party, as well as pre-empt criticism that he has supported Democrats in the past.

“How did conservative business leader Steve Welch earn the support of the Pennsylvania Republican party in the race for Senate?” asks a narrator.

The answer is electability.

“Simple. Grassroots Republicans saw in Steve Welch what they saw in Rick Santorum, Tom Corbett and Pat Toomey: a strong conservative who can win in November.”

Welch promises to, “cut spending, repeal Obamacare, and shake things up.”

The ad, first reported by Colby Itkowitz of the Morning Call, avoids the conflict between party leaders and activists over the endorsement process – and Welch’s 2008 Democratic primary vote for Barack Obama. The average voter just hears “support of the Republican party.”

The ad will air on broadcast in the Harrisburg, Johnstown, Pittsburgh, and Scranton/Wilkes-Barre markets at about 500 gross ratings points over the next week. There is no cable component to the buy, nor any presence in the Erie or Philadelphia markets, according to a GOP media-buying source.

Update: Welch’s campaign says the buy is larger than 500 GRP, and includes cable. While not disclosing details, a spokesman characterized the it as “substantial.”

Welch’s media consultant is John Brabender.

A Public Policy Polling survey of the race showed Welch in fifth place out of five, with just 5 percent of the vote. He has four weeks to move his numbers in time for the April 24 primary.

He’s also catching up in the ad race. Tom Smith, a coal industry veteran and former Tea Party leader, has been airing ads since December (with a three week hiatus in February).

13 Responses

  1. Thanks Dr. Bob,
    It was interesting to hear how Welch and the PAGOP tried to screw David Christian. They even challenged the signature of his sister. Classless.

  2. Bob, you hit the nail on the head. Those of us who’ve spoken with him several times realize that it is Steve Welch he cares about, not you or I. The US Senate is another way to advance his brand.

    When Frank Luntz spoke about “listening” at PLC, I immediately thought of Welch and how he sucks at it. Very telling.

  3. BrabenderCoxBrianNuttTomCorbett are not grassroots. It seems odd that Steve Welch advertises his greatest weakness, the Republican State Committee endorsement by getting rich from government insiders, rather than some of his good ideas. Happily, we have many excellent alternatives.

    I interviewed Dave Christian on WWDB yesterday and Dave is the real deal. There is a business saying: “Before they [the customer] cares what you know, they have to know that you care.” and Dave Christian, Tom Smith, Sam Rohrer, Marc Scaringi care about us. I am not entirely sure that Steve Welch does although he is a very smart guy and very decent and accomplished and lives family values.

  4. Have you no shame Mr. Welch?
    Parents should rebuke such dishonest behavior of their children.

  5. Welch has zip to do with the grass roots – it is the stupid party power structure dictating that we put up yet another democrat for senate — fools.

    We would best be served if the party hierarchy shut their fool traps – and supported no one till AFTER the primary– actually let the grass roots decide rather then pretending to tell the grass roots what they want.

    Mark Scaringi maybe
    Sam Rorher

  6. //“How did conservative business leader Steve Welch earn the support of the Pennsylvania Republican party in the race for Senate?” asks a narrator.

    The answer is electability.

    “Simple. Grassroots Republicans saw in Steve Welch what they saw in Rick Santorum, Tom Corbett and Pat Toomey: a strong conservative who can win in November.”//

    I wanna Puke —
    Fact is Stupid republican hierarchy has their nose so far up their tails they think their stink is good —

    This nit wit voted For Obama – millions of Pennsylvanians were way ahead of that curve.

  7. Wow, this ad only has one message: “Grassroots Republicans saw…” And it is a lie. What a piece of propaganda.

    He must be scared.

  8. Question: Why does Steve Welch treat thr Republican electorate like they’re stupid?
    Answer: He thinks they are stupid.

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