Booze Union Starts Statewide TV Buy (With Video)
UFCW 1776, the labor union that represents the 3,000 employees of Pennsylvania’s state-owned wine and spirits stores, is taking its message to the air. It opposes a GOP plan to privatize the industry.
Among other charges, a narrator says, “This reckless scheme could raise our taxes by hundreds of millions of dollars. This reckless scheme will cost 5,000 Pennsylvania jobs and destroy small businesses.”
The Philadelphia Inquirer first reported the buy, and the fact that the union might spend up to $1 million on the ads. Leader Wendell Young IV said that was on the table as long as the bill was being debated by the Pa. Senate.
“Governor Corbett’s push to end the state-run monopoly on liquor sales is about giving Pennsylvanians the same type of consumer convenience Americans in 48 other states already enjoy,” responded Corbett campaign manager Mike Barley. “The best part about the Governor’s plan is that all the revenue from divesting the state of this archaic system go to help fund education.”
“We understand that those opposed to this commonsense reform are well-funded and will stop at nothing to protect their own interests, but Governor Corbett will continue to fight for the people of Pennsylvania who would like to have the same consumer convenience most Americans already enjoy.”
A peek around the FCC political filings of a variety of Pa. television stations didn’t turn up any filings yet. That isn’t unusual, as it isn’t set to start airing on TV and radio until Friday.
But the ad buy could be as much about playing up the political threat of liquor privatization to wavering lawmakers as actually reaching the average viewer. The spot above doesn’t look like something that was produced for a million dollar TV campaign. Rather, it looks like someone quickly put together some visuals over the audio of an already-completed radio ad.