Americans For Prosperity has released a new ad entitled “Not a Tax,” which is the first step in a massive plan of action against yesterday’s Supreme Court ruling on the Affordable Care Act.
The ad is airing in 12 states, including Pennsylvania — the first time the group has aired an ad in the Keystone State. It highlights the continued chatter amongst Republicans that Pennsylvania is indeed up for grabs this November.
The ad zeroes in on President Obama’s promise that the healthcare bill is not a tax increase.
“Now we know that’s not true,” says the female narrator. “Obama’s health care law is actually one of the largest tax increases in history.”
The ad goes on to state that Obama reordered his priorities to favor a “health care takeover” tax instead of creating jobs and curtailing spending.
In closing, the ad appeals to the fact that Americans are “already struggling” and cannot afford another tax.
This $9 million ad buy, however, is only the beginning of a massive effort against the legislation and the Supreme Court Ruling.
“The President clearly does not want to talk about this issue, saying we need to move on,” said AFP President Tim Phillips. “But we do. We want to continue the debate and continue the push to get this legislation repealed.”
In addition to the ad, AFP is planning a substantial cable effort with more television ads to come, as well as large social media effort on websites such as Pandora and YouTube, etc. and multiple grassroots efforts including rallies, bus tours and petitions.
State Obama spokesperson Jennifer Austen was unavailable for comment.