Exclusive: DCCC Targets Meehan, Costello, and Fitzpatrick With Twitter Ads
The Democratic Congressional Campaign Committee (DCCC) are targeting Congressmen Pat Meehan (R-Delaware), Ryan Costello (R-Chester), and Brian Fitzpatrick (R-Bucks) as part of a national digital ad campaign.
The Twitter ads hit the Congressmen on their votes to repeal the Affordable Care Act and not holding town halls, as groups recently began calling for.
“These digital ads expose them for being shameless enough to take people’s healthcare away and cowardly enough to then run scared from their constituents.,” DCCC Spokesman Evan Lukaske said.
The Twitter ads will be targeted into the individual Congressional districts and feature an image of an empty chair on stage in front of a full auditorium asking where is the Congressman.
Ad buys like these may not go very far in moving the needle of support, but can build momentum and engagement with supporters. Early in an election cycle, having this sort of outreach can help build organization at the grassroots that is needed to win. The DCCC also put full-time organizers on the ground in each of the districts, which helps boost the effectiveness of targeted digital campaigns.
Update: Costello’s campaign responded to the Twitter ads.
“His office has never turned down a request to meet from a constituent and just this afternoon Congressman Costello again held a town meeting inviting constituents to participate via social media and telephone,” Vincent Galko a Senior Adviser to the Costello campaign said in an email.