Yesterday, President Obama and Vice President Biden endorsed Katie McGinty’s Senate campaign.
Today, the McGinty campaign already has a new TV ad produced touting the President’s support.
“President Obama endorses Katie McGinty for U.S. Senate, calling her ‘a champion for working families’,” the narrator begins while bringing up McGinty’s work with Gov. Wolf in expanding Medicaid.
The thirty-second spot then takes a sharp turn in tone as it focuses on the GOP presidential front-runner and incumbent Senator.
“Trump and Toomey have attacked women’s health care and Social Security,” the narrator intones over unflattering video of the two side-by-side.
The commercial then shifts back to optimism.
“To fight back – President Obama wants McGinty in the Senate – to protect Obamacare, Social Security, and for equal pay for women,” the narrator concludes.
The goals of the ad are clear, associate McGinty with Pres. Obama and Toomey with Donald Trump. Given the recent news that the President’s approval ratings are hitting a three-year high and Trump’s unfavorables are at 65%, this seems like a good strategy.
It also ignores the fact that McGinty still has two Democratic primary challengers, former Congressman Joe Sestak and Braddock Mayor John Fetterman, on April 26th.