It’s fair to say at this point that Tom Wolf’s campaign is going with a saturation strategy when it comes to advertising.
The Wolf campaign, which is being backed with $10 million of the candidate’s own money, has already far outpaced his opponents in ads and videos. The latest spot is a testimonial from State Rep. Dwight Evans (D-Phila.).
Evans has represented the 203rd district for since 1981 and, as a former Chairman of the House Appropriations Committee, is one of the most powerful legislators in the city. Evans endorsed Wolf last month and the ad was initially place on YouTube two weeks ago. It made an appearance, however, on MSNBC this afternoon during the premiere of their new show “Ronan Farrow Daily”.
“I’m backing Tom Wolf for Governor,” Rep. Evans states. “I’ve known Tom for twenty years. He’s the only Democrat that shares my belief in real change. He’s the one I trust to make a difference. Tom Wolf is the real deal and the governor we desperately need.”
The spot is most likely an attempt by the Wolf campaign to build support in voter-rich Philadelphia and its surrounding collar counties. The southeastern part of the state is currently seen as Congresswoman Schwartz’s strongest area and if he could pull away some of her support, it would be a major victory for his campaign.
Other Democrats running for Governor include Congresswoman Allyson Schwartz, State Treasurer Rob McCord, former Auditor General Jack Wagner, former DEP Secretaries Katie McGinty and John Hanger, and Lebanon County Commissioner Jo Ellen Litz.