RNC, Trump Campaign Ramps Up Digital Outreach in PA
The coronavirus pandemic has shifted campaigning in 2020 as we know it.
For the past month, the RNC and President Donald Trump’s campaign has moved their operation 100% online in Pennsylvania and every other state in the nation.
“The RNC and the Trump campaign are actively engaging Pennsylvanians with critical information about coronavirus and making sure Pennsylvanians are safe and healthy,” said RNC Spokesperson Michael Joyce. “Pennsylvania will be crucial to re-electing President Trump, so with our campaign activities moved to 100% online we are still primed to help Republicans win up-and-down the ballot in November.”
While the campaign is no longer meeting voters at their doors and making calls from campaign offices across the state, Joyce believes that they haven’t skipped a beat by making this switch.
Although the data-driven ground game hasn’t left the state since 2016, March 13 is when the effort officially moved entirely online.
Joyce said in an interview last week that in this cycle alone in Pennsylvania that they’ve already held thousands of “MAGA meets ups and Trump Victory Leadership Initiative Trainings (TLVI).”
On March 21, which was their most recent National Day of Action, they held over 300 virtual MAGA meet ups and Trump Victory Leadership Initiative Trainings (TLVI) in the country, with over 60 taking place in Pennsylvania alone. Joyce said that as of last week, they made nearly 1 million phone calls in the state as well.
During the phone calls to voters, Joyce said that they ask the individual how they and their families are currently doing given the current circumstances of the coronavirus, followed by directing them to federal and state resources for additional information if need be, then explaining the steps that Trump has taken during the pandemic and tout his leadership.
Trump Victory has 64 staffers on the ground participating in these virtual events with Brittney Robinson serving as the state director of the operation.
In a statement to PoliticsPA about the Trump campaign and RNC online effort, the Democratic National Committee boasted about their digital organizing in recent times as proof they remain focused on victory in the upcoming elections.
“The DNC is partnering with our state parties and implementing innovative tactics that allow us to continue communicating with voters during this time,” said David Bergstein, DNC Battleground State Communications Director. “Some of our methods have changed, but our work to defeat Trump, organize for the general election and help Democrats win at every level is advancing strongly.”
It remains unclear when in-person campaigning will resume, but Joyce assured that they are prepared to handle the operation online.