DCCC Adds $960K Into Philly Market Ad Buy
In late-May, the Democratic Congressional Campaign Committee announced that it was reserving $2.3 million in television ads for three different markets within Pennsylvania for the upcoming election. On Wednesday, the DCCC announced that they are upping their investment in six markets across the nation, including Philadelphia.
First reported by Politico, the DCCC announced that they are reserving an additional $3.8 million in six television markets across the nation, with the largest in this specific rollout being $960,000 on Philadelphia broadcast TV. Although the DCCC didn’t announce which specific races that they are targeting with this ad buy, Politico mentioned Rep. Brian Fitzpatrick (R-Bucks) and Susan Wild (D-Lehigh) as the two most likely races that they will weigh in for the Philadelphia market, in addition to two races in New Jersey.
A spokesperson from the DCCC confirmed the additional $960,000 for the Philadelphia market, combined with the $910,000 announced months ago, now makes the nearly $2 million the largest ad buy for any specific market in the Keystone State. In late-May, the DCCC also announced $1 million being reserved for the Harrisburg market and $400,000 for the Wilkes-Barre/Scranton market.
A report from The Hill mentions the DCCC boosting Rep. Matt Cartwright (D-Lackawanna) for the Wilkes-Barre/Scranton ad buy and attacking Rep. Scott Perry (R-York) for the Harrisburg ad buy.
Democrats will not be alone in the Philadelphia airwaves this fall.
In June, the National Republican Congressional Committee announced that they were reserving $3.6 million for the Philly airwaves. This $3.6 million investment from the NRCC into Philly airspace is the largest ad buy for one single market in the nation, with the next highest ad buy for the NRCC being $2.66 million reserved for Minneapolis. The NRCC wouldn’t say which specific races are being targeted in the Philadelphia ad buy, but said that all of the reservations are “offensive buys,” trying to unseat Democrats.
In addition to the DCCC and NRCC ad buys, a couple of PACS endorsed by each party have both announced significant ad buys in hopes to influence House races in Pennsylvania.
House Majority PAC, a Democratic super PAC endorsed by House Democratic leadership, announced that they plan to spend $6.1 million in Philadelphia, $1.4 million in Wilkes Barre, $1 million in Harrisburg, and $1 million in the Pittsburgh markets in the fall.
Congressional Leadership Fund, a GOP super PAC endorsed by House Republican leadership, announced an ad buy that includes a $6.5 million reservation for the Philadelphia market and $800,000 for the Harrisburg market, although a spokesperson for CLF said that additional reservations will be made in the state later on.